Charity Launches Missing Kids Website

A national charity has teamed up with a police agency to launch a new website targeting child abduction.

Launched on International Missing Children’s Day on May 25th, www.missingkids.co.uk  is a partnership between charity Parents and Abducted Children Together (PACT) and the Child Exploitation and Online Protection Centre (CEOP) – a police agency which will take responsibility for running the site.

The website will enable police to respond rapidly to the UK’s 140,000 cases of abducted children said to take place every year.

The shocking statistic equates to one child abduction every five minutes.

Police will be able to upload and circulate images of missing children on the site, which already contains the details of nearly 140 missing children, with the oldest case stemming from 1959.

The site contains printable posters with photographs taken near the time of abduction and, in some cases, digitally age-progressed images showing what the missing persons might look like today.

Founder and Chief Executive of PACT Lady Catherine Meyer, said:  “With the re-launch of the Missingkids website, and CEOP’s taking responsibility for missing and abducted children, we finally have the tools to bring hope to those whose children have gone missing or been abducted. The important thing now is to raise public awareness of the website. This is why, thanks to the support of ICAP Charity Day, PACT is producing hundreds of posters. It has also commissioned a fleet of specially branded black cabs to drop off and pick up guests at a No. 10 Downing Street reception to mark International Missing Children’s Day, to be hosted by the Home Secretary, The Rt Hon. Theresa May.”

Also joining the partnership is advertising company Clear Channel, which has agreed to produce posters and donate media space to the campaign in bus shelters and on digital screens. 

Clear Channel’s Chief Executive officer Matthew Dearden, said:  “It is a privilege to be in a position to help PACT, whose great work makes fundamental improvements in child protection policies and practices…Clear Channel’s nationwide portfolio is perfect to support this inspiring campaign to raise awareness of missing children.

“We are very proud to be supporting PACT’s essential work.”

Hopefully the website will be an invaluable resource for those who have been so desperately tracing relatives missing for so long.